What is the core value proposition of Swiggy?
Swiggy initially started as an online food delivery platform. Currently, Swiggy delivers groceries, vegetables, and daily essentials through Instamart, offers table reservations at restaurants with Dine-out, and facilitates sending/receiving packages via Swiggy Genie. Swiggy provides a hassle-free experience, ensuring that everything from basic home needs to food is available within minutes at affordable prices, emphasizing convenience.
How to users experience this currently ?
- By searching for food from a wide range of restaurants within the city.
- By reviewing images, ratings, prices, and healthy options.
- By accessing nearby restaurants located within a 10-12KM range.
- By placing orders using offers, coupons, UPI, and bank cards.
- By receiving timely deliveries (approximately 90% on-time rate).
- By satisfying their hunger with the delivered food or, in case of issues, promptly raising and resolving complaints.
- By reserving tables in advance for dine-out experiences.
- By promptly sending and receiving parcels with Genie within the city.
- By instantly ordering and receiving fresh vegetables from Instamart.
- By ordering and promptly receiving home essentials from Instamart.
Actions that makes an user an active user?